Lorton's Ledo Pizza: A Labor of Love
Ledo Pizza in Lorton is a family-owned Italian restaurant that puts love into every bite of the food served.
23 years ago, Gary Singh would travel to the nearest Ledo Pizza almost daily to satisfy his pregnant wife's hunger cravings. Tragically, his wife passed away two months after the birth of their son, Gagandeep. Singh had previously owned Subway franchises, so when the opportunity to bring a Ledo to Lorton became available, it was an easy choice, given the connection he had forged with the chain through the memory of his wife.
So, although it is a franchise, Lorton's Ledo Pizza is a labor of love. The Singhs try to give their customers an exceptional experience, whether it is in the choices of the dessert menu or the sporting events being shown on the four television screens.
Usually, the store, managed by Gagandeep, who is known simply as "G," has been successful with specials. But, last week Ledo corporate offices mandated a special to be offered of $0.55 pizzas to celebrate the 55th anniversary of the first Ledo store opening in Maryland and things did not go as smoothly as expected. Unfortunately, the Lorton Ledo found itself with a shortage of boxes so they halted delivery of the special, but continued to offer it in-store until 7:00PM, two hours after the corporate office had suggested the special end. Even still there was a line of people still waiting outside. For those let down by the special, G says, "Mistakes happen, but give us another chance and come back. We were given a bucket full of lemons and no instructions on how to make lemonade."
Customer satisfaction is important to Ledo Pizza in Lorton. They offer balloons, bumper stickers and Silly Bandz (while supplies last), which are a big hit with kids. Construction is underway on a Singh-owned Ledo Pizza in Alexandria.